Early Republic Period, in the context of nation-states, the creation of values and institutions of the Republic, the Republic of Turkey in this context to be constructed is limited based on the 1920-1938 period. In the mentioned period, similarities have been tried to be established on behalf of catching the civilized level in many areas with the Western world, from legal relations to economic and cultural relations, and even various activities have been organized to prove that there is no one who is left behind from the Western world. Moreover, the Turkish family and Turkish women were introduced to the innovations brought by modernity; they were expected to adapt to the modern world; various competitions were organized on the subject of how the ideal Turkish woman is. In the study, the advertisement texts and competition announcements of 'Tan and Cumhuriyet' newspaper, which is one of the publications of the Early Republican Period, will be examined, the characteristics of the Turkish women who are described and idealized will be revealed and in the conclusion part, expectations from the women from the Republican women who evolved from the Ottoman women to the Turkish women will be revealed. This research, which was conducted between 1920 and 1938, will be presented with materials compiled from Tan and Cumhuriyet Newspaper advertisements.