Yıl: 2021 Cilt: 6 Sayı: 1 Sayfa Aralığı: 61 - 72 Metin Dili: İngilizce DOI: 10.31822/jomat.835486 İndeks Tarihi: 29-07-2022

A research on customer experiences and perceptions for Michelin starred restaurants

Öz:
Michelin Guide is one of the well known world-recognized restaurant rating systems. This guide gives star symbols to restaurants that meet certain standards. Being a Michelin-starred restaurant in gastronomy sector is very important in terms of prestige. Having a star is becoming a factor that significantly affects customer potential as it means attesting to the flavour and ambience of restaurants. In this research, which measures consumers' perceptions of choosing Michelin restaurants, consumer reviews from Tripadvisor site were evaluated and to understand point of view of chefs and the managers a face to face interview conducted to 9 Michelin restaurants. The purpose of the study is to investigate the reasons that drive consumers to visit Michelin starred restaurants and to understand their perceptions. The research found that consumers are curious about Michelin restaurants, preferring to experience different titles such as food quality, hospitality, service and decoration from other restaurants. In addition, consumers who prefer Michelin restaurants evaluate the service as a whole, and the issues they care about come after the quality of the food.
Anahtar Kelime: MaxQDA Analysis Restaurant Rating Systems Michelin Guide Consumer Experience Michelin Restaurants

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA sahin a, Çolakoğlu Ü, Ozdogan O (2021). A research on customer experiences and perceptions for Michelin starred restaurants. , 61 - 72. 10.31822/jomat.835486
Chicago sahin akin,Çolakoğlu Ülker,Ozdogan Osman Nuri A research on customer experiences and perceptions for Michelin starred restaurants. (2021): 61 - 72. 10.31822/jomat.835486
MLA sahin akin,Çolakoğlu Ülker,Ozdogan Osman Nuri A research on customer experiences and perceptions for Michelin starred restaurants. , 2021, ss.61 - 72. 10.31822/jomat.835486
AMA sahin a,Çolakoğlu Ü,Ozdogan O A research on customer experiences and perceptions for Michelin starred restaurants. . 2021; 61 - 72. 10.31822/jomat.835486
Vancouver sahin a,Çolakoğlu Ü,Ozdogan O A research on customer experiences and perceptions for Michelin starred restaurants. . 2021; 61 - 72. 10.31822/jomat.835486
IEEE sahin a,Çolakoğlu Ü,Ozdogan O "A research on customer experiences and perceptions for Michelin starred restaurants." , ss.61 - 72, 2021. 10.31822/jomat.835486
ISNAD sahin, akin vd. "A research on customer experiences and perceptions for Michelin starred restaurants". (2021), 61-72. https://doi.org/10.31822/jomat.835486
APA sahin a, Çolakoğlu Ü, Ozdogan O (2021). A research on customer experiences and perceptions for Michelin starred restaurants. Journal of multidisciplinary academic tourism, 6(1), 61 - 72. 10.31822/jomat.835486
Chicago sahin akin,Çolakoğlu Ülker,Ozdogan Osman Nuri A research on customer experiences and perceptions for Michelin starred restaurants. Journal of multidisciplinary academic tourism 6, no.1 (2021): 61 - 72. 10.31822/jomat.835486
MLA sahin akin,Çolakoğlu Ülker,Ozdogan Osman Nuri A research on customer experiences and perceptions for Michelin starred restaurants. Journal of multidisciplinary academic tourism, vol.6, no.1, 2021, ss.61 - 72. 10.31822/jomat.835486
AMA sahin a,Çolakoğlu Ü,Ozdogan O A research on customer experiences and perceptions for Michelin starred restaurants. Journal of multidisciplinary academic tourism. 2021; 6(1): 61 - 72. 10.31822/jomat.835486
Vancouver sahin a,Çolakoğlu Ü,Ozdogan O A research on customer experiences and perceptions for Michelin starred restaurants. Journal of multidisciplinary academic tourism. 2021; 6(1): 61 - 72. 10.31822/jomat.835486
IEEE sahin a,Çolakoğlu Ü,Ozdogan O "A research on customer experiences and perceptions for Michelin starred restaurants." Journal of multidisciplinary academic tourism, 6, ss.61 - 72, 2021. 10.31822/jomat.835486
ISNAD sahin, akin vd. "A research on customer experiences and perceptions for Michelin starred restaurants". Journal of multidisciplinary academic tourism 6/1 (2021), 61-72. https://doi.org/10.31822/jomat.835486