The effect of airline lounge services on the selection of airline
Yıl: 2021 Cilt: 6 Sayı: 1 Sayfa Aralığı: 17 - 26 Metin Dili: İngilizce DOI: 10.31822/jomat.789635 İndeks Tarihi: 29-07-2022
The effect of airline lounge services on the selection of airline
Öz: The services provided at lounges, designed in line with various needs with the purpose of enabling thepassengers to make use of the waiting time at the airports, affect the selection of airlines. In this study,the effect of image and accessibility, atmosphere, food & beverage and opportunities (activity) dimensionbelonging to lounge scale on the selection of airline is analyzed. The utmost limitedness of the study isconducting the questionnaires on passengers using İzmir Adnan Menderes airport domestic flightslounge. The questionnaires and comparative analyses to be conducted at different airports will addanother dimension to the study. “Image and accessibility of the lounges have a positive significant effecton airline selection” is the only accepted hypotheses of the study. The most important result obtainedfrom the study is that image and accessibility dimension among the lounge services has a significantand positive effect in the selection of the airline. In accordance with the results of the study, it issuggested to airlines to position the lounges within the airport to a place that passengers can easilyreach, share the feedbacks of the passengers using the lounges via social media channels, promote thepassengers to recommend the lounges and finally follow correct marketing exercises and salestechniques
Anahtar Kelime: Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
- Allison, P. D. (1999). Multiple regression: A primer. Pennsylvania: Pine Forge Press.
- Archana, R., & Subha, M. V. (2012), A study on service quality and passenger satisfaction on Indian airlines. International Journal of Multidisciplinary Research, 2 (2), 50 – 63.
- Bakırtaş, H. (2010). AVM’lerde Mağaza içi atmosferin tüketim duyguları ve satın alma davranışı üzerindeki etkisi. Unpublished phd thesis, Sakarya University.
- Byrne, B. M. (2010). Structural Equation Modeling with AMOS: Basic Concepts, Applications and Programming. (2. Baskı). New York: Routledge.
- Fick, G. R., & Ritchie, J. R. B. (1991). Measuring service quality in the travel and tourism industry. Journal of Travel Research, 30(2), 2 – 9. doi: 10.1177/004728759103000201
- Hair, J. F., Black, W.C., Babin, B.J., & Anderson, R.E. (2009). Multivariate Data Analysis. (7th Edition). Essex: Pearson.
- Halis, M. (2010). Toplam kalite yönetiminin temel kavramları. In Ş. Demirkol & M. Halis (Eds.), Turizm İşletmelerinde Toplam Kalite Yönetimi. İstanbul: Değişim Aktüel Yayınevi. 26 Sa
- Han, S., Ham, S. S., Yang, I., & Baek, S. (2012). Passengers’ perceptions of airline lounges: Importance of attributes that determine usage and service quality measurement. Tourism Management, 33, 1103 – 1111. doi:10.1016/j.tourman.2011.11.023
- Hooper, D., Coughlan, J., & Mullen, M. (2008). Structural Equation Modelling: Guidelines for Determining Model Fit. The Electronic Journal of Business Research Methods, 6 (1), 53 – 60.
- Hu, L. T., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1 – 55. doi: 10.1080/10705519909540118
- Kang, G-D., & James, J. (2004). Service quality dimensions: An examination of Grönroos’s service quality model. Managing Service Quality, 14(4), 266 – 277. doi: 10.1108/09604520410546806
- Kline, P. (1994). An Easy Guide to Factor Analysis: New York: Routledge.
- Kotler, P. (1997). Marketing management: Analysis, planning, implementation and control. New Jersey: Prentice Hall International.
- Küçükaltan, G. (2007). Hizmet kalitesi kavramına genel bir yaklaşım ve hizmet kalitesinin önemi. In Ş. Gümüşoğlu, İ. Pınar, P. Akan, & A. Akbaba (Eds.), Hizmet kalitesi: Kavramlar, yaklaşımlar ve uygulamalar (pp. 57-71). Ankara: Detay.
- Munusamy, J., Chelliah, S., & Pandian, S. (2011). Customer satisfaction delivery in airline industry in Malaysia: A case of low cost carrier. Australian Journal of Basic and Applied Sciences, 5(11), 718 – 723.
- Okumuş, A., & Asil, H. (2007). Hizmet kalitesi algılamasının havayolu yolcularının genel memnuniyet düzeylerine olan etkisinin incelenmesi. İstanbul Üniversitesi İşletme Fakültesi İşletme Dergisi, 36(2), 7 – 29.
- Osborne, J. W., & Fitzpatrick, D. C. (2012). Replication analysis in exploratory factor analysis: what it is and why it makes your analysis better. Practical Assessment, Research & Evaluation, 17(15), 1-8. doi: 10.7275/h0bd-4d11
- Özer, P. S., & Özdemir, P. Ö. (2007). Hizmet kavramı, ekonomideki yeri tanımı ve özellikleri. In Ş. Gümüşoğlu, İ. Pınar, P. Akan, & A. Akbaba (Eds.), Hizmet kalitesi kavramlar yaklaşımlar, uygulamalar. Ankara: Detay Yayıncılık.
- Park, J. W., Robertson, R., & Wu, C. L. (2005). Investigating the effects of airline service quality on airline image and passengers’ future behavioral intentions: Finding from Australian International air passengers. The Journal of Tourism Studies, 16(1), 1 – 11.
- Reyment, R., & Jöreskog, K. G. (1996). Applied Factor Analysis in the Natural Sciences. New York: Cambridge.
- Saha, G. C. & Theingi, T. (2009). Service quality, satisfaction, and behavioural intentions: A study of low‐cost airline carriers in Thailand. Managing Service Quality: An International Journal, 19(3), 350 – 372. doi: 10.1108/09604520910955348
- Solomon, M., Surprenant, C., Czepiel, J., & Gutman, E. (1985). A role theory perspective on dyadic interactions: The service encounter. Journal of Marketing, 49(1), 99-111. doi:10.2307/1251180
- Suhr, D. D. (2006). Exploratory or confirmatory factor analysis?. Cary: SAS Institute.
- Tütüncü, Ö. (2001). Yiyecek içecek işletmelerinde müşteri tatmininin ölçülmesi. Ankara: Turhan Kitabevi.
- Uz, C. Y., & Canarslan, N. Ö. (2019). Havayolu hizmet kalitesinin yolcu memnuniyeti üzerine etkisi. Turkish Studies, 14(4), 2905 – 2922. doi: 10.29228/TurkishStudies.23452
- Yamak, O. (1998). Kalite odaklı yönetim. İstanbul: Panel Matbaacılık.
- Yaşlıoğlu, M. M. (2017). Sosyal bilimlerde faktör analizi ve geçerlilik: Keşfedici ve doğrulayıcı faktör analizlerinin kullanılması. Istanbul University Journal of the School of Business, 46, 74 – 85.
| APA | CURKAN S, Ozkan E (2021). The effect of airline lounge services on the selection of airline. , 17 - 26. 10.31822/jomat.789635 |
| Chicago | CURKAN SAMET CAN,Ozkan Esin The effect of airline lounge services on the selection of airline. (2021): 17 - 26. 10.31822/jomat.789635 |
| MLA | CURKAN SAMET CAN,Ozkan Esin The effect of airline lounge services on the selection of airline. , 2021, ss.17 - 26. 10.31822/jomat.789635 |
| AMA | CURKAN S,Ozkan E The effect of airline lounge services on the selection of airline. . 2021; 17 - 26. 10.31822/jomat.789635 |
| Vancouver | CURKAN S,Ozkan E The effect of airline lounge services on the selection of airline. . 2021; 17 - 26. 10.31822/jomat.789635 |
| IEEE | CURKAN S,Ozkan E "The effect of airline lounge services on the selection of airline." , ss.17 - 26, 2021. 10.31822/jomat.789635 |
| ISNAD | CURKAN, SAMET CAN - Ozkan, Esin. "The effect of airline lounge services on the selection of airline". (2021), 17-26. https://doi.org/10.31822/jomat.789635 |
| APA | CURKAN S, Ozkan E (2021). The effect of airline lounge services on the selection of airline. Journal of multidisciplinary academic tourism, 6(1), 17 - 26. 10.31822/jomat.789635 |
| Chicago | CURKAN SAMET CAN,Ozkan Esin The effect of airline lounge services on the selection of airline. Journal of multidisciplinary academic tourism 6, no.1 (2021): 17 - 26. 10.31822/jomat.789635 |
| MLA | CURKAN SAMET CAN,Ozkan Esin The effect of airline lounge services on the selection of airline. Journal of multidisciplinary academic tourism, vol.6, no.1, 2021, ss.17 - 26. 10.31822/jomat.789635 |
| AMA | CURKAN S,Ozkan E The effect of airline lounge services on the selection of airline. Journal of multidisciplinary academic tourism. 2021; 6(1): 17 - 26. 10.31822/jomat.789635 |
| Vancouver | CURKAN S,Ozkan E The effect of airline lounge services on the selection of airline. Journal of multidisciplinary academic tourism. 2021; 6(1): 17 - 26. 10.31822/jomat.789635 |
| IEEE | CURKAN S,Ozkan E "The effect of airline lounge services on the selection of airline." Journal of multidisciplinary academic tourism, 6, ss.17 - 26, 2021. 10.31822/jomat.789635 |
| ISNAD | CURKAN, SAMET CAN - Ozkan, Esin. "The effect of airline lounge services on the selection of airline". Journal of multidisciplinary academic tourism 6/1 (2021), 17-26. https://doi.org/10.31822/jomat.789635 |
