The development of internet technologies has brought many innovations in the field of communication. Among theseinnovations, the most striking factors are that individuals are producers of content (news, information) and actively use socialmedia networks in the communication process. The preference of social media tools has increased due to the features such asspeed, interactive feature, free content, and being uncontrolled by the new media environment and these environments have alsocreated new communication networks. However, communication practices carried out over social media networks have continuedthe existing ethical problems in the field of journalism and even caused an increase in ethical problems due to the possibilities ofdigitalization. The aim of this research is to examine ethical problems in social media journalism. In the example of Instagram, in order toidentify ethical problems in social media journalism, the formal and content features of the selected Instagram accounts wereexamined. The determined accounts were handled within the framework of the evaluation criteria created based on ethicalproblems. Therefore, in comparison to traditional media and ethical issues in the literature, content analysis method was used inthe study dealing with the issue of communication via social media and ethics. As a result of the research conducted in thiscontext, it was determined that the accounts sharing the news / media company tag and the Instagram accounts did not payenough attention to the ethical elements that should be followed in journalism, and even included ethical problems especially inthe issues of source and reliability with digitalization.