In recent years, increasing demand for Turkish series both in domestic and abroad has led to the golden age of our country in the series sector. Series affect consumers' feelings positively or negatively. While the high level of satisfaction with the series watched by the consumers can increase the consumption of the series, the decrease in the level can decrease the consumption of the series. The satisfaction of consumers can create loyalty to the series and it may also increase the motivation of consumers to share information about the series with their friends and close friends. Moving from this point, the purpose of this study is; to determine whether there is a relationship between consumption feelings (pleasure and arousal), satisfaction, word of mouth (WOM), and loyalty in the series sector. The universe of the research is consumers in the central district of Rize province. In the research, convenience sampling from a non-random sampling method was used and face-to-face survey was applied to 402 consumers. Research hypotheses were tested by Structural Equation Modeling (SEM). According to the research findings; There was a significant relationship between arousal, satisfaction, WOM, and loyalty. Consumers' sense of arousal increases their level of satisfaction with the series. Similarly, it has been determined that there is an increase in the motivation of sharing the information about the series and the loyalty of the series to the consumers whose satisfaction level is increased. The positive correlation of satisfaction with WOM and loyalty in domestic and foreign series is considered to be the contribution of the study to the literature. Also, practitioners in the series sector should consider consumers' emotions, sharing motivation, and loyalty before making the series. In this way, it can be ensured that the series are of higher quality and the life course is longer term.