Yıl: 2021 Cilt: 12 Sayı: 3 Sayfa Aralığı: 717 - 730 Metin Dili: Türkçe DOI: 10.20409/berj.2021.347 İndeks Tarihi: 18-11-2021

Kompulsif Satın Alma Davranışına Genel Bir Bakış

Öz:
Kompulsif tüketim davranışı, bireylerin kaygı, duygu-durum bozukluğu, depresyon, stres gibidurumlarda yaşamış olduğu gerginliği hafifletmek için yaptığı tüketimdir. Burada birey için önemliolan herhangi bir ürün veya hizmet edinmeden çok satın alma sürecinde yaşadığı haz duygusudur.Kompulsif tüketiciler satın alma süreciyle birlikte kısa süreli bir rahatlama yaşalarsa da sonrasındapişmanlık duygusuyla karşı karşıya kalmaktadırlar. Özellikle içinde bulunduğumuz ve süreklideğişen hayat koşulları, dijitalleşme, internet kullanımı, firmaların satış ve pazarlama stratejileri,kredi olanakları gibi hususların bu davranışı beslediği yönünde görüşler mevcuttur. Bu çalışmadakompulsif satın alma davranışının daha iyi anlaşılabilmesi ve sosyo-ekonomik boyutunun önemininkavranabilmesi hedeflenmektedir. Bu amaçla, ayrıntılı bir literatür taraması yapılarak kompulsifsatın alma davranışının özellikleri, nedenleri, demografisi, toplumlardaki yaygınlığı ve sonuçlarıüzerinde durulmuştur. Kompulsif satın alma çalışmalarının çok eski bir geçmişi yoktur ve alandayapılan çalışmaların çoğu klinik alanla çerçevelenmiştir. Bu durum, araştırmaların sosyo-ekonomikboyutunun geride kalmasına sebebiyet vermiştir. Bu anlamda, çalışmanın hem akademik hem detoplumsal alana katkı yapması beklenmektedir.
Anahtar Kelime:

An Overview of Compulsive Buying Behavior

Öz:
Compulsive buying behavior is the consumption made by individuals to alleviate the tension experienced in situations such as anxiety, mood disorders, depression, and stress. In here, what is important for the individual is the feeling of pleasure in the purchasing process rather than obtaining any product or service. Although compulsive consumers experience a short-term relief with the buying process, they then face a feeling of regret. However, later they face a feeling of regret. In addition, this behavior, which causes great financial problems, causes not only economic problems but also social and family problems. In particular, there are opinions that the constantly changing life conditions, digitalization, internet use, sales and marketing strategies of companies, and credit opportunities feed this behavior. In this study, it is aimed to better understand compulsive purchasing behavior and to grasp the importance of its socio-economic dimension. For this purpose, a detailed literature review was made and the characteristics, causes, demography, prevalence and consequences of compulsive buying behavior in societies were emphasized. Compulsive buying studies does not have a very long history, and most of the work done in the field has been framed by the clinical field. This situation caused the socio-economic dimension of the studies to lag behind. In this sense, the study is expected to contribute to both academic and social fields.
Anahtar Kelime:

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APA YIGIT A, GOVDERE B (2021). Kompulsif Satın Alma Davranışına Genel Bir Bakış. , 717 - 730. 10.20409/berj.2021.347
Chicago YIGIT ASENA GIZEM,GOVDERE BEKIR Kompulsif Satın Alma Davranışına Genel Bir Bakış. (2021): 717 - 730. 10.20409/berj.2021.347
MLA YIGIT ASENA GIZEM,GOVDERE BEKIR Kompulsif Satın Alma Davranışına Genel Bir Bakış. , 2021, ss.717 - 730. 10.20409/berj.2021.347
AMA YIGIT A,GOVDERE B Kompulsif Satın Alma Davranışına Genel Bir Bakış. . 2021; 717 - 730. 10.20409/berj.2021.347
Vancouver YIGIT A,GOVDERE B Kompulsif Satın Alma Davranışına Genel Bir Bakış. . 2021; 717 - 730. 10.20409/berj.2021.347
IEEE YIGIT A,GOVDERE B "Kompulsif Satın Alma Davranışına Genel Bir Bakış." , ss.717 - 730, 2021. 10.20409/berj.2021.347
ISNAD YIGIT, ASENA GIZEM - GOVDERE, BEKIR. "Kompulsif Satın Alma Davranışına Genel Bir Bakış". (2021), 717-730. https://doi.org/10.20409/berj.2021.347
APA YIGIT A, GOVDERE B (2021). Kompulsif Satın Alma Davranışına Genel Bir Bakış. Business and Economics Research Journal, 12(3), 717 - 730. 10.20409/berj.2021.347
Chicago YIGIT ASENA GIZEM,GOVDERE BEKIR Kompulsif Satın Alma Davranışına Genel Bir Bakış. Business and Economics Research Journal 12, no.3 (2021): 717 - 730. 10.20409/berj.2021.347
MLA YIGIT ASENA GIZEM,GOVDERE BEKIR Kompulsif Satın Alma Davranışına Genel Bir Bakış. Business and Economics Research Journal, vol.12, no.3, 2021, ss.717 - 730. 10.20409/berj.2021.347
AMA YIGIT A,GOVDERE B Kompulsif Satın Alma Davranışına Genel Bir Bakış. Business and Economics Research Journal. 2021; 12(3): 717 - 730. 10.20409/berj.2021.347
Vancouver YIGIT A,GOVDERE B Kompulsif Satın Alma Davranışına Genel Bir Bakış. Business and Economics Research Journal. 2021; 12(3): 717 - 730. 10.20409/berj.2021.347
IEEE YIGIT A,GOVDERE B "Kompulsif Satın Alma Davranışına Genel Bir Bakış." Business and Economics Research Journal, 12, ss.717 - 730, 2021. 10.20409/berj.2021.347
ISNAD YIGIT, ASENA GIZEM - GOVDERE, BEKIR. "Kompulsif Satın Alma Davranışına Genel Bir Bakış". Business and Economics Research Journal 12/3 (2021), 717-730. https://doi.org/10.20409/berj.2021.347