DETERMINATION OF THE IMPACT OF DEMOGRAPHIC CHARACTERISTICS ON THE FURNITURE PREFERENCE OF CONSUMERS
Yıl: 2021 Cilt: 0 Sayı: 47 Sayfa Aralığı: 103 - 114 Metin Dili: Diğer DOI: 10.30794/pausbed.865927 İndeks Tarihi: 22-11-2021
DETERMINATION OF THE IMPACT OF DEMOGRAPHIC CHARACTERISTICS ON THE FURNITURE PREFERENCE OF CONSUMERS
Öz: In this study, it was aimed to determine the effect of demographic features on the preferences of the consumers living in Kayseri province. In this context, the issues and problems that furniture manufacturers will focus on have been determined. For this purpose, a survey of 35 questions was prepared and applied with face-to-face interviews with 300 people living in Kayseri province. The findings were evaluated and interpreted with using of cross tables. As a result of the study, according to the results obtained from consumers who came to the dealers to buy furniture, it was determined that women took an active role when consumers bought furniture, and that the level of appreciation increased as the education level increased. It has been observed that all consumers have high expectations about durability of the furniture. As consumers age, the types of units purchased are decreasing and it has been found that durability and functionality are at the forefront rather than the aesthetics of the furniture. Based on these results, manufacturers can make special designs and develop different sales policies by narrowing their target audiences and focusing on these selected target audiences.
Anahtar Kelime: DEMOGRAFİK ÖZELLİKLERİN TÜKETİCİLERİN MOBİLYA TERCİHİNE ETKİSİNİN BELİRLENMESİ
Öz: Bu çalışmada, demografik özelliklerin Kayseri ilinde yaşayan tüketicilerin tercihleri üzerindeki etkisinin belirlenmesi amaçlanmıştır. Bu kapsamda mobilya üreticilerinin odaklanacağı konular ve sorunlar belirlenmiştir. Bu amaçla Kayseri ilinde yaşayan 300 kişiyle 35 soruluk bir anket hazırlanmış ve yüz yüze görüşmeler ile uygulanmıştır. Bulgular çapraz tablolar kullanılarak değerlendirilerek yorumlanmıştır. Çalışma sonucunda mobilya almak için bayilere gelen tüketicilerden elde edilen sonuçlara göre, tüketicilerin mobilya satın alırken kadınların aktif rol aldığı, tüketicilerin eğitim düzeyi yükseldikçe beğeninin arttığı tespit edilmiştir. Tüm tüketicilerin mobilyanın dayanıklılığı konusunda yüksek beklentilerinin olduğu görülmüştür. Tüketiciler yaşlandıkça satın alınan ünite çeşitleri azalmakta ve mobilyanın estetiğinden çok dayanıklılığı ve işlevselliğinin ön planda olduğu görülmüştür. Bu sonuçlardan yola çıkarak üreticiler, hedef kitlelerini daraltarak ve bu seçilen hedef kitlelere odaklanarak özel tasarımlar yapıp farklı satış politikaları geliştirebilirler.
Anahtar Kelime: Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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- Beyan ve Açıklamalar (Disclosure Statements)
- 1. Bu çalışmanın yazarları, araştırma ve yayın etiği ilkelerine uyduklarını kabul etmektedirler (The authors of this article confirm that their work complies with the principles of research and publication ethics).
- 2. Yazarlar tarafından herhangi bir çıkar çatışması beyan edilmemiştir (No potential conflict of interest was reported by the authors).
- 3. Bu çalışma, intihal tarama programı kullanılarak intihal taramasından geçirilmiştir (This article was screened for potential plagiarism using a plagiarism screening program).
- 4. Bu makale için etik kurul izni gerekmemektedir (Ethics committee permission is not required for this article).
| APA | ÖZTAŞ S, demirci s, KASAL A, Kılıç H (2021). DETERMINATION OF THE IMPACT OF DEMOGRAPHIC CHARACTERISTICS ON THE FURNITURE PREFERENCE OF CONSUMERS. , 103 - 114. 10.30794/pausbed.865927 |
| Chicago | ÖZTAŞ Savaş,demirci selçuk,KASAL ALI,Kılıç Halil DETERMINATION OF THE IMPACT OF DEMOGRAPHIC CHARACTERISTICS ON THE FURNITURE PREFERENCE OF CONSUMERS. (2021): 103 - 114. 10.30794/pausbed.865927 |
| MLA | ÖZTAŞ Savaş,demirci selçuk,KASAL ALI,Kılıç Halil DETERMINATION OF THE IMPACT OF DEMOGRAPHIC CHARACTERISTICS ON THE FURNITURE PREFERENCE OF CONSUMERS. , 2021, ss.103 - 114. 10.30794/pausbed.865927 |
| AMA | ÖZTAŞ S,demirci s,KASAL A,Kılıç H DETERMINATION OF THE IMPACT OF DEMOGRAPHIC CHARACTERISTICS ON THE FURNITURE PREFERENCE OF CONSUMERS. . 2021; 103 - 114. 10.30794/pausbed.865927 |
| Vancouver | ÖZTAŞ S,demirci s,KASAL A,Kılıç H DETERMINATION OF THE IMPACT OF DEMOGRAPHIC CHARACTERISTICS ON THE FURNITURE PREFERENCE OF CONSUMERS. . 2021; 103 - 114. 10.30794/pausbed.865927 |
| IEEE | ÖZTAŞ S,demirci s,KASAL A,Kılıç H "DETERMINATION OF THE IMPACT OF DEMOGRAPHIC CHARACTERISTICS ON THE FURNITURE PREFERENCE OF CONSUMERS." , ss.103 - 114, 2021. 10.30794/pausbed.865927 |
| ISNAD | ÖZTAŞ, Savaş vd. "DETERMINATION OF THE IMPACT OF DEMOGRAPHIC CHARACTERISTICS ON THE FURNITURE PREFERENCE OF CONSUMERS". (2021), 103-114. https://doi.org/10.30794/pausbed.865927 |
| APA | ÖZTAŞ S, demirci s, KASAL A, Kılıç H (2021). DETERMINATION OF THE IMPACT OF DEMOGRAPHIC CHARACTERISTICS ON THE FURNITURE PREFERENCE OF CONSUMERS. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 0(47), 103 - 114. 10.30794/pausbed.865927 |
| Chicago | ÖZTAŞ Savaş,demirci selçuk,KASAL ALI,Kılıç Halil DETERMINATION OF THE IMPACT OF DEMOGRAPHIC CHARACTERISTICS ON THE FURNITURE PREFERENCE OF CONSUMERS. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 0, no.47 (2021): 103 - 114. 10.30794/pausbed.865927 |
| MLA | ÖZTAŞ Savaş,demirci selçuk,KASAL ALI,Kılıç Halil DETERMINATION OF THE IMPACT OF DEMOGRAPHIC CHARACTERISTICS ON THE FURNITURE PREFERENCE OF CONSUMERS. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, vol.0, no.47, 2021, ss.103 - 114. 10.30794/pausbed.865927 |
| AMA | ÖZTAŞ S,demirci s,KASAL A,Kılıç H DETERMINATION OF THE IMPACT OF DEMOGRAPHIC CHARACTERISTICS ON THE FURNITURE PREFERENCE OF CONSUMERS. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2021; 0(47): 103 - 114. 10.30794/pausbed.865927 |
| Vancouver | ÖZTAŞ S,demirci s,KASAL A,Kılıç H DETERMINATION OF THE IMPACT OF DEMOGRAPHIC CHARACTERISTICS ON THE FURNITURE PREFERENCE OF CONSUMERS. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2021; 0(47): 103 - 114. 10.30794/pausbed.865927 |
| IEEE | ÖZTAŞ S,demirci s,KASAL A,Kılıç H "DETERMINATION OF THE IMPACT OF DEMOGRAPHIC CHARACTERISTICS ON THE FURNITURE PREFERENCE OF CONSUMERS." Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 0, ss.103 - 114, 2021. 10.30794/pausbed.865927 |
| ISNAD | ÖZTAŞ, Savaş vd. "DETERMINATION OF THE IMPACT OF DEMOGRAPHIC CHARACTERISTICS ON THE FURNITURE PREFERENCE OF CONSUMERS". Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 47 (2021), 103-114. https://doi.org/10.30794/pausbed.865927 |
