This study was conducted to reveal the destination image of Uludağ which is one of the most important film tourism destinations in Turkey reflecting from Turkish Cinema. As a result of the searches made for this purpose, a total of 34 films, the first of which was shot in 1955, and the last in 1988, were determined. In the study, in which the quantitative content analysis technique was used, firstly the films were pre-examined. As a result of this examination, it was seen that only 30 of 34 films were sufficient to reflect the Uludağ image. In this context, while all 34 films were examined in determining the general characteristics of the films; 29 films were evaluated in the Uludağ image examinations made with the 1-0 technique (one film was not able to be reached). Within the framework of general features; it was determined that the majority of the films (79.4%) were shot in melodrama and drama genres and that many important actors took part in these films. Within the scope of the destination image, items such as "natural scenery", "tourism superstructure", "romance", "upper-class's destination", "night entertainment", "service quality" and "flirtatiousness" became prominent. In the study, in order to determine whether the destination image reflected from the films still exists today, the findings of the studies published on Uludağ image in recent years were also examined. In this context, it has been observed that the image reflected from the films continues to exist to a great extent today.