Purpose: Today, the concept of toursm s dverse. Rural toursm s ncluded n ths dversty. Among the preferences of domestc and foregn toursts who change to destnatons, there are places where healther, nature- ntertwned and natural products can be consumed. In ths context, t s seen that the tendency towards rural areas s ncreasng day by day. Rural toursm, whch s descrbed as alternatve toursm n the changng world, s the locomotve of rural development. At the same tme, rural toursm s consdered as a new approach n the development of rural areas. Rural toursm ncludes dfferent types of toursm. Aptoursm, whch s ncluded n ths context, makes ts mportance n rural toursm ncreasngly felt every day. At ths stage, countres that can utlze the aptoursm potental wll be advantageous n terms of rural toursm. the presence of the sleeve wth Turkey, wth the producton of bees and bee products beekeepng s an mportant poston n the world economy. Wth ths feature, t has an mportant potental n terms of applcablty of aptoursm. Muğla bees and bee products n terms of producton s located n Turkey ranks first n beekeepng. In ths context, Mugla provnce s the case wth one of the centers may aptoursm propertes n Turkey. The am of ths study s to evaluate the beekeepng potental of Muğla provnce n terms of aptursm wth varous crtera and to reveal the studes that can be done for the development and sustanablty of aptoursm n Muğla provnce. In the study discussed, it was concluded that the preparation of an action plan for the evaluation of beekeeping potential in Muğla province in terms of apitourism could be an important roadmap. In addition, from this point of view, it is thought that the beekeeping potential of Muğla province will create an important added value in the development of apitourism and rural development. Desgn/Methodology/Approach: In ths study, beekeepng potental of Muğla provnce was evaluated conceptually n terms of aptoursm by usng secondary data. Fndngs: It has been revealed that rural toursm s an mportant component n rural development and aptoursms an mportant component n terms of rural toursm. It has been determned that aptoursm can be appled and evaluated n terms of the exstng potental of Muğla, where beekeepng s ntensely carred out. Orgnalty/Value: Ths study s mportant n terms of showng that the evaluaton of aptoursm potental n Muğla provnce should not be gnored n terms of rural toursm and rural development