Using second-order confirmatory factor analysis to determine factors effective in retro product preference
Yıl: 2022 Cilt: 10 Sayı: 1 Sayfa Aralığı: 192 - 207 Metin Dili: İngilizce DOI: 10.15295/bmij.v10i1.1987 İndeks Tarihi: 28-06-2022
Using second-order confirmatory factor analysis to determine factors effective in retro product preference
Öz: Retro marketing has emerged as a method that has drawn attention in recent years. Since nostalgia
has been expressed frequently in recent years, past products have naturally gained currency.
Accordingly, retro marketing has found its place in the literature as a subject. However, since it is a
new subject, it needs to be approached with different variables considering its various dimensions.
Retro marketing has been defined in the literature as the remarketing of goods and services by
adapting them today. This study aimed to determine the reasons for consumer preferences on retro
products, which is a dimension of retro marketing. With that aim, an in-person survey was conducted
with 500 participants. The SPSS and AMOS software packages were used to analyze data.
Confirmatory factor analysis, a frequently used method for scaling models, is a suitable structural
equation modelling for assessing relationships between latent variables. In order to exhibit
relationships between latent variables, second-order confirmatory factor analysis was used. In the
study, primarily exploratory factor analysis was made. As a result of the exploratory factor analysis,
six sub-dimensions effective in retro product preferences were determined. These sub-dimensions
were labelled as Retro Product Quality, Belief in Its Performance, Longing for the Past, Attachment to
Retro Products, Positive Effect Retro Product Leaves on Person, Price of Retro Product, and Social
Image of Retro Product. This study will help provide foresight to companies that would like to
reintroduce an old brand or product to the market. Readers will have a priori knowledge on consumer
preferences regarding which aspects of old products would be brought to the forefront.
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| APA | MENTEŞ N, Şengün H (2022). Using second-order confirmatory factor analysis to determine factors effective in retro product preference. , 192 - 207. 10.15295/bmij.v10i1.1987 |
| Chicago | MENTEŞ NURETTİN,Şengün Halil İbrahim Using second-order confirmatory factor analysis to determine factors effective in retro product preference. (2022): 192 - 207. 10.15295/bmij.v10i1.1987 |
| MLA | MENTEŞ NURETTİN,Şengün Halil İbrahim Using second-order confirmatory factor analysis to determine factors effective in retro product preference. , 2022, ss.192 - 207. 10.15295/bmij.v10i1.1987 |
| AMA | MENTEŞ N,Şengün H Using second-order confirmatory factor analysis to determine factors effective in retro product preference. . 2022; 192 - 207. 10.15295/bmij.v10i1.1987 |
| Vancouver | MENTEŞ N,Şengün H Using second-order confirmatory factor analysis to determine factors effective in retro product preference. . 2022; 192 - 207. 10.15295/bmij.v10i1.1987 |
| IEEE | MENTEŞ N,Şengün H "Using second-order confirmatory factor analysis to determine factors effective in retro product preference." , ss.192 - 207, 2022. 10.15295/bmij.v10i1.1987 |
| ISNAD | MENTEŞ, NURETTİN - Şengün, Halil İbrahim. "Using second-order confirmatory factor analysis to determine factors effective in retro product preference". (2022), 192-207. https://doi.org/10.15295/bmij.v10i1.1987 |
| APA | MENTEŞ N, Şengün H (2022). Using second-order confirmatory factor analysis to determine factors effective in retro product preference. Business and Management Studies: An International Journal, 10(1), 192 - 207. 10.15295/bmij.v10i1.1987 |
| Chicago | MENTEŞ NURETTİN,Şengün Halil İbrahim Using second-order confirmatory factor analysis to determine factors effective in retro product preference. Business and Management Studies: An International Journal 10, no.1 (2022): 192 - 207. 10.15295/bmij.v10i1.1987 |
| MLA | MENTEŞ NURETTİN,Şengün Halil İbrahim Using second-order confirmatory factor analysis to determine factors effective in retro product preference. Business and Management Studies: An International Journal, vol.10, no.1, 2022, ss.192 - 207. 10.15295/bmij.v10i1.1987 |
| AMA | MENTEŞ N,Şengün H Using second-order confirmatory factor analysis to determine factors effective in retro product preference. Business and Management Studies: An International Journal. 2022; 10(1): 192 - 207. 10.15295/bmij.v10i1.1987 |
| Vancouver | MENTEŞ N,Şengün H Using second-order confirmatory factor analysis to determine factors effective in retro product preference. Business and Management Studies: An International Journal. 2022; 10(1): 192 - 207. 10.15295/bmij.v10i1.1987 |
| IEEE | MENTEŞ N,Şengün H "Using second-order confirmatory factor analysis to determine factors effective in retro product preference." Business and Management Studies: An International Journal, 10, ss.192 - 207, 2022. 10.15295/bmij.v10i1.1987 |
| ISNAD | MENTEŞ, NURETTİN - Şengün, Halil İbrahim. "Using second-order confirmatory factor analysis to determine factors effective in retro product preference". Business and Management Studies: An International Journal 10/1 (2022), 192-207. https://doi.org/10.15295/bmij.v10i1.1987 |
