The effect of consumption metaphor and consumers’ personal and physical characteristics on buying behaviour
Yıl: 2022 Cilt: 10 Sayı: 1 Sayfa Aralığı: 366 - 379 Metin Dili: İngilizce DOI: 10.15295/bmij.v10i1.2018 İndeks Tarihi: 28-06-2022
The effect of consumption metaphor and consumers’ personal and physical characteristics on buying behaviour
Öz: Consumer buying behaviour includes the actions of searching, purchasing, using, evaluating products
and services, renewing or disposing of expired products. These actions are influenced by many
cultural, sociological and economic factors. Therefore, consumer buying behaviour has a complex
structure affected by these factors. In this context, the study aims to examine the effect of consumption
metaphor and consumers' personal and physical characteristics on buying behaviour. The
questionnaire method was used as a data collection tool in the research. SPSS 22.0 program was used
in the analysis of the collected data. Descriptive and inferential statistics were used in the analysis and
interpretation. These statistics were tested with the Structural Equation Model (SEM). As a result of
the research, it has been determined that the consumers’ personal and physical characteristics and the
consumption metaphor significantly affect purchasing behaviour.
Anahtar Kelime: Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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| APA | Köylüoğlu A (2022). The effect of consumption metaphor and consumers’ personal and physical characteristics on buying behaviour. , 366 - 379. 10.15295/bmij.v10i1.2018 |
| Chicago | Köylüoğlu A.Selçuk The effect of consumption metaphor and consumers’ personal and physical characteristics on buying behaviour. (2022): 366 - 379. 10.15295/bmij.v10i1.2018 |
| MLA | Köylüoğlu A.Selçuk The effect of consumption metaphor and consumers’ personal and physical characteristics on buying behaviour. , 2022, ss.366 - 379. 10.15295/bmij.v10i1.2018 |
| AMA | Köylüoğlu A The effect of consumption metaphor and consumers’ personal and physical characteristics on buying behaviour. . 2022; 366 - 379. 10.15295/bmij.v10i1.2018 |
| Vancouver | Köylüoğlu A The effect of consumption metaphor and consumers’ personal and physical characteristics on buying behaviour. . 2022; 366 - 379. 10.15295/bmij.v10i1.2018 |
| IEEE | Köylüoğlu A "The effect of consumption metaphor and consumers’ personal and physical characteristics on buying behaviour." , ss.366 - 379, 2022. 10.15295/bmij.v10i1.2018 |
| ISNAD | Köylüoğlu, A.Selçuk. "The effect of consumption metaphor and consumers’ personal and physical characteristics on buying behaviour". (2022), 366-379. https://doi.org/10.15295/bmij.v10i1.2018 |
| APA | Köylüoğlu A (2022). The effect of consumption metaphor and consumers’ personal and physical characteristics on buying behaviour. Business and Management Studies: An International Journal, 10(1), 366 - 379. 10.15295/bmij.v10i1.2018 |
| Chicago | Köylüoğlu A.Selçuk The effect of consumption metaphor and consumers’ personal and physical characteristics on buying behaviour. Business and Management Studies: An International Journal 10, no.1 (2022): 366 - 379. 10.15295/bmij.v10i1.2018 |
| MLA | Köylüoğlu A.Selçuk The effect of consumption metaphor and consumers’ personal and physical characteristics on buying behaviour. Business and Management Studies: An International Journal, vol.10, no.1, 2022, ss.366 - 379. 10.15295/bmij.v10i1.2018 |
| AMA | Köylüoğlu A The effect of consumption metaphor and consumers’ personal and physical characteristics on buying behaviour. Business and Management Studies: An International Journal. 2022; 10(1): 366 - 379. 10.15295/bmij.v10i1.2018 |
| Vancouver | Köylüoğlu A The effect of consumption metaphor and consumers’ personal and physical characteristics on buying behaviour. Business and Management Studies: An International Journal. 2022; 10(1): 366 - 379. 10.15295/bmij.v10i1.2018 |
| IEEE | Köylüoğlu A "The effect of consumption metaphor and consumers’ personal and physical characteristics on buying behaviour." Business and Management Studies: An International Journal, 10, ss.366 - 379, 2022. 10.15295/bmij.v10i1.2018 |
| ISNAD | Köylüoğlu, A.Selçuk. "The effect of consumption metaphor and consumers’ personal and physical characteristics on buying behaviour". Business and Management Studies: An International Journal 10/1 (2022), 366-379. https://doi.org/10.15295/bmij.v10i1.2018 |
