Importance of Destination Attributes Affecting Destination Choice of Turkish Birdwatchers

Harman, Serhat; ÇAKICI, A. Celil

Importance of Destination Attributes Affecting Destination Choice of Turkish Birdwatchers

A. Celil ÇAKICI, (Mersin Üniversitesi, Turizm İşletmeciliği ve Otelcilik Yüksek Okulu, Mersin, Türkiye)

Serhat HARMAN (Çanakkale Onsekiz Mart Üniversitesi, Turizm İşletmeciliği ve Otelcilik Yüksek Okulu, Çanakkale, Türkiye)

Gazi Üniversitesi Ticaret ve Turizm Eğitim Fakültesi Dergisi

3 1

Yıl: 2007 Cilt: 0 Sayı: 1 Sayfa Aralığı: 131 - 145 Metin Dili: Türkçe İndeks Tarihi: 29-07-2022

Importance of Destination Attributes Affecting Destination Choice of Turkish Birdwatchers

Öz:

Kuş gözlemciligi, bu faaliyetin yapılabildigi destinasyonlardaki turizm endüstrisinin önemli bir pazarını olusturmaktadır. Bir destinasyonun nitelikleri, o destinasyona dönük çesitli pazar bölümleri için farklı önem düzeylerine sahip olabilir. Bu çalısmada, Türkiye’deki kuş gözlemcilerinin çesitli destinasyon özelliklerine verdikleri önem düzeyini belirlemek üzere Buhalis’in (2000: 98) önerdigi 6A modeli kullanılmıstır. Arastırmada veriler gelistirilen anket formu ile toplanmıstır. Anket formu, internet aracılıgıyla ve yüz yüze görüsme yöntemi ile uygulanmıstır. 2005 yılında yapılan veri toplama süreci sonunda, Türkiye’deki kuş gözlemcilerinden 88’i arastırmaya katılmıstır. Elde edilen verilerden, kuş gözlemcilerinin faaliyeti yapacakları alanın milli parklara yakın olmasına, temiz havaya sahip olmasına ve bu alanlarda doganın hissedilebilmesine oldukça önem verdikleri anlasılmaktadır. Öte yandan, kuş gözlemcilerinin, ulasımı kolay, yeme-içme ve konaklama tesislerine sahip olan, rehberlik, güvenlik ve saglık hizmetlerinin sunuldugu destinasyonları daha çok tercih edecekleri belirlenmistir. Ayrıca, kuş gözlemcilerinin bu faaliyeti yaparlarken, dogaya dayalı ve kuşlara ilgili diger faaliyetleri de yaptıkları anlasılmıstır.

Anahtar Kelime: kuşgözlemciliği destinasyon nitelikleri Türkiye destinasyon seçimi turizm pazarlaması hedef pazarlama

Konular: Eğitim, Eğitim Araştırmaları

Türk Kuş Gözlemcilerinin Destinasyon Seçimini Etkileyen Destinasyon Niteliklerinin Önemi

Öz:

Birdwatchers become a market segment for tourism industry, especially for the destination where birdwatching activity might be conducted. Destination attributes may have different weights for different market segments. In this article, Buhalis’ (2000: 98) 6A’s framework for destination attributes was used to determine the importance levels. Data were collected via a questionnaire and 88 birdwatchers joined in the research through internet and face to face in 2005. It was determined that they assign great importance to feel nature with clean air, especially the destinations located in national parks. Their favorite destinations are those with easy access, with food and beverage outlets, with guiding services and with accommodation facilities, supported by security and health services. Turkish birdwatchers like doing nature based activities and bird related activities while they are watching the birds.

Anahtar Kelime: Turkey destination choice tourism marketing destination marketing birdwatching destination attributes

Konular: Eğitim, Eğitim Araştırmaları

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	ÇAKICI A, Harman S (2007). Importance of Destination Attributes Affecting Destination Choice of Turkish Birdwatchers. , 131 - 145.
Chicago	ÇAKICI A. Celil,Harman Serhat Importance of Destination Attributes Affecting Destination Choice of Turkish Birdwatchers. (2007): 131 - 145.
MLA	ÇAKICI A. Celil,Harman Serhat Importance of Destination Attributes Affecting Destination Choice of Turkish Birdwatchers. , 2007, ss.131 - 145.
AMA	ÇAKICI A,Harman S Importance of Destination Attributes Affecting Destination Choice of Turkish Birdwatchers. . 2007; 131 - 145.
Vancouver	ÇAKICI A,Harman S Importance of Destination Attributes Affecting Destination Choice of Turkish Birdwatchers. . 2007; 131 - 145.
IEEE	ÇAKICI A,Harman S "Importance of Destination Attributes Affecting Destination Choice of Turkish Birdwatchers." , ss.131 - 145, 2007.
ISNAD	ÇAKICI, A. Celil - Harman, Serhat. "Importance of Destination Attributes Affecting Destination Choice of Turkish Birdwatchers". (2007), 131-145.

APA	ÇAKICI A, Harman S (2007). Importance of Destination Attributes Affecting Destination Choice of Turkish Birdwatchers. Gazi Üniversitesi Ticaret ve Turizm Eğitim Fakültesi Dergisi, 0(1), 131 - 145.
Chicago	ÇAKICI A. Celil,Harman Serhat Importance of Destination Attributes Affecting Destination Choice of Turkish Birdwatchers. Gazi Üniversitesi Ticaret ve Turizm Eğitim Fakültesi Dergisi 0, no.1 (2007): 131 - 145.
MLA	ÇAKICI A. Celil,Harman Serhat Importance of Destination Attributes Affecting Destination Choice of Turkish Birdwatchers. Gazi Üniversitesi Ticaret ve Turizm Eğitim Fakültesi Dergisi, vol.0, no.1, 2007, ss.131 - 145.
AMA	ÇAKICI A,Harman S Importance of Destination Attributes Affecting Destination Choice of Turkish Birdwatchers. Gazi Üniversitesi Ticaret ve Turizm Eğitim Fakültesi Dergisi. 2007; 0(1): 131 - 145.
Vancouver	ÇAKICI A,Harman S Importance of Destination Attributes Affecting Destination Choice of Turkish Birdwatchers. Gazi Üniversitesi Ticaret ve Turizm Eğitim Fakültesi Dergisi. 2007; 0(1): 131 - 145.
IEEE	ÇAKICI A,Harman S "Importance of Destination Attributes Affecting Destination Choice of Turkish Birdwatchers." Gazi Üniversitesi Ticaret ve Turizm Eğitim Fakültesi Dergisi, 0, ss.131 - 145, 2007.
ISNAD	ÇAKICI, A. Celil - Harman, Serhat. "Importance of Destination Attributes Affecting Destination Choice of Turkish Birdwatchers". Gazi Üniversitesi Ticaret ve Turizm Eğitim Fakültesi Dergisi 1 (2007), 131-145.