Focusing on the politics and value relationship at its core, this study aims to determine the values embedded in the discourses of political actors and to understand their values in terms of their values. In this framework, a content analysis was conducted in which the values in the Schwartz Value Scale were used as analysis categories. In order to determine the prevailing value priorities in the 2000s Turkish politics, the discourses of political actors reflected in the media were examined before the elections of 3 November 2002, 22 July 2007 and 12 June 2011. Thus, what are the expectations and values of political actors to convince electors, the changing and unchanging value priorities of politics and the value priorities of Turkish politics have been determined. Following this, a scale was developed to measure the attitude of the person in the street to the value priorities that dominated the discourse of politics and applied to the Turkish representative sample. As a result of the analyzes, it is detected that the political discourse in Turkey is fed from a common political popular culture and the choices are called with discourses which lean on similar values without winning/losing party difference. These basic values, which represent the common good of the ordinary political culture and which have political discursive priority, benevolence, self-direction, power, security and achievement. It is observed that the political discourse in Turkey is based on the high level values of selfenhancement and self-transcendence which are in the opposite poles and this opposition also feeds populist rhetoric. After describing the values of populist rhetoric of the media in terms of the values of the political actors, a survey was conducted to find out the political values of these values in terms of the society's political preferences and to map them out on demographic variables. As a result of the research, it has been determined that the values in politics correspond to three dimensions in society. When these dimensions are taken into consideration, the values of power dominated by political preferences in Turkish society are strong power-oriented expectations of stability and order; developmentist, honest, solution-oriented politics anticipator; strong leadership expectation. It has been determined that the dimension of decentralized, honest, solution-oriented politics expectancy, in which the values of society's voting behavior are facilitated to facilitate everyday life, to find solutions to the problems they are experiencing and to meet the expectation of prosperity. This dimension of value expressions corresponding to different and conflicting motivations, motivations and expectations in the Schwartz Value Scale is also called the "Popular Political Cultural Value Scale".