This study has importance in terms of drawing attention to the alternative tourism opportunities of Fethiye destination for tourism; giving idea to public institutions and organizations and tourism operators and entrepreneurs for using Fethiye destination s alternative, existing and potential tourism opportunities more effectively; emphasizing the importance of this potential s contribution to the development of tourism activities in the region; and providing suggestions for the development of alternative tourism opportunities. In this context, existing and potential tourism facilities of Fethiye district were determined by using research methods such as interview, observation and document analysis. Within this scope, information on the current and alternative tourism of the region was gained by mutual interview techniques to be done with the public and private sector institutions, organizations and associations which are effective in decision-making and guiding the organization and implementation of tourism activities, and this data was analyzed by being evaluated scientifically. Alternative tourism potential of Fethiye destination was determined by making use of the data gained as a result of these analyses, and suggestions were offered to ensure a more effective use and involvement of the current alternative tourism potential of the region in tourism activities.