The aim of this study is to explore the current associations for three competing news channels (CNN Türk, Haber Türk, and NTV) in Turkey, and to reveal structural relations about these associations using social network analysis. Methodologically this study is an application of integrating a qualitative method, Zaltman's metaphor elicitation technique, into a quantitative one: Social network analysis. Data were collected from voluntary journalism students of Karadeniz Technical University Communication Faculty and then social network analysis was used in revealing current perceptions about TV channels in depth and competitively. In terms of original contribution this study not only provides a different analytic perspective for communication studies, but also offers competitive information to the media sector about three competing TV channels in Turkey: CNN Türk, Haber Türk, and NTV. Results showed that respondents mainly evaluate the TV channels from in the context of program names, program hosts, and the ways of presenting political agenda. Results also showed that while NTV and CNN Turk share close and thus competing positions in audiences'mind, Haber Türk has been perceived different from these two channels. Also it is seen that Haber Türk does have several advantages over other two channels in terms of both strength and prevalence of the associations. However both NTV and CNN Turk channels have mainly succeeded in differentiating itself in terms of perceptions. Despite there are some degree of confusion, NTV is mainly seen as characterized by rich image with a strong emphasis on its sports programs and publications, while CNN Turk is mainly perceived as a news channel with its programs and program hosts more than any other associations.