This work handles social media fact, in the context of sociologGeorge Ritzer’s McDonaldization theory. According to Ritzer, there arefive main principles which determine McDonald restaurants chainsystem. These are; productivity, estimatebility, predictibility, controland irrational practices that emerge in the context of rationalism. Thisprocess is expressed as McDonaldization. McDonaldization can be saidto bring lots of improvements in social and individual life andinstitutional developments. However, this also caused many negativeresults which host many irrational practices.McDonaldization, is becoming a widespread process incommunication, in the way it is, where observed. This tendency whichis seen inside traditional media, exposes itself most clearly at socialmedia. Social media emergence and development, overlaps withMcDonaldization process principles. Communication gradually becomesa simple and productive process with social media.However, communication is reduced to an computable level and atmost times, serves a predictable environment and content. At socialmedia, day by day, it’s observed that control and supervision. Andirrational practices emerge in the context of ilusions which social mediaserves to its users.Principles which Ritzer handles in the context of McDonaldizationcan be summarized as this: According to Ritzer, one of the most typicalqualities of McDonaldization is productivity principle. Ritzer definesproductivity as this (2011a: 69): Productivity means to choose theoptimum instruments for a specific purpose. “Optimum” in thisdefinition, represents the effort for finding the best instrumentspossible, more. Ritzer, who expresses organization and productivityshould be separated from each other, identifies productivity for theclients as receiving their necessities with less effort and more quicklyand for the workers as doing their missions more quickly and in a morefacilitated way. Productivity has 3 dimensions within. These are,fertilization of the process, simplification of the product andparticipation of the clients.Computability is an emphasize on quantification.McDonaldization emphasizes on computable, countable, quantifiablethings. In fact, quantity tends to replace quality (Ritzer, 2011a: 100)According to Ritzer, this emphasize on quantity had many positiveresults and the most important of these is the ability to produce andreceive sth. in large quantities and rapidly.One of the subjects that Ritzer gives importance amongrationalization and McDonaldization tendencies is the predictability.Especially in industrialized social life, there are no rooms for surprises.It’s important that everything has the quality of predictability.Predictability, is much related to subjects like time, space, behaviorpatterns and taste.İletişimin Mcdonaldlaşması: Sosyal Medya Üzerine Bir İnceleme 391Turkish StudiesInternational Periodical For the Languages, Literature and History of Turkish or TurkicVolume 10/2 Winter 2015Accoding to Ritzer, the main source of uncertainty,impredictability and unproductivity is human; as either workers or theclients. Thus, efforts for increasing control aims generally person.McDonaldization contains search for instruments for settling increasingcontrol on both workers and clients (Ritzer, 2011a: 153). From thispoint of view, replacement of manless technologies with human carriesimportance. Thus, indefinites can be removed.Acording to Ritzer rationalized system, at most times, causesemergence of unproductivities besides productivity. For example, thatpeople have to spend long time sin front of cashoxes, decreases thedesired and proposed speed level. At the other side, there is an illusionas much food for fewer wages.We can see social meda as spaces that resemble each other, havecommon qualities and share same base principles. From this point ofview, while social media platforms such as Facebook, Twitter,Instagram, Youtube, Vine, Google Plus, Myspace, LinkedIn, Xing havedifferent qualities from each other, there are some properties that makethese alike. In this study, social media concept is used as to participateat all platforms. Productivity, computability, predictability, control andirrationality practices that form the base structure of the process calledMcDonaldization, are handled one by one and McDonaldizationpractices that social media formed and sometimes developed, areevaluated.One of the main components of productivity is the maximumsimplification of the process. One of the greatest opportunities thatsocial media platforms provide with functioning of communication is,implementation of communication at the most possible simplest planeand that all the people who use social media can manage this processin the easiset way. Simplification is determinative on both emergenceand sustainability of communication.The interfaces that social media serves to its users are easy andsimple. It has a software that all the people from all ages canunderstand. For this reason, even while researches show that socialmedia is generally used by young people, it’s known that middle and oldaged people exist in social media. Besides it’s easy to use, withwidespread usage of mobile devices, communication has becomepossible at every time and everywhere today. This facilitates thecommunication of the individual with others at any desired time andplace and makes the contact with many people simultaneously possible.All these increases the productivity of communication. Besidesthis, during this process, to design the product, say, messages andposts are as easier as to share. Individuals, in the context ofopportunities that social media, can at most times, share patternalizedmessages and posts. While the process contains the shortest timepossible, it also imposes the simplest content possible. O