This study was carried out to determine the factors affecting consumers' bread preferences in Ankara. The number of bread consumers to participate in the survey was determined by simple random sampling and surveys were conducted in 2015. As a result of the research, it was determined that 2.4 per day (600 g) per household and 1.4 per person (350 g) of bread were consumed in the province of Ankara. The traditional white bread is consumed as 2.3 pieces (575 g) and whole wheat bread as 1.3 pieces (325 g) per person. 59.9% of the consumers stated that they did not consume the bread they bought the same day and they were given to the people who collected stale bread to use 10.1% of these breads for animal feeding. It was determined that 2.2% of the remaining breads were garbage. According to the results of correlation analysis; Bread prices differ in terms of purchasing power from consumers with different income levels. Consumers with a high income level found bread prices low and consumers with low income found bread prices high (p <0.05). It was determined that the total number of bread bought by the households with low income level increased while the number of total bread bought by the household decreased due to the income increase (p <0.01).