Language as a means of communicationexists not only in oral or written areas, but also in every field where "meaning" takes place. It is the language that constitutes the communication with brand production, advertising sector, and consumers, whichisbasicallythe subject of economics. Every company can name its productwith non-produced trademark names which are socially agreed and accepted by the users of the language. Those names are named as the Generic Brands because of being the first and pioneer in the market. However, the generic names are, at the same time, the subject of language and linguistics. In this study, the brand names in Turkish language and theirnatural process of adaptation to the language will be analysed.