Aim of this study is to present potential, in terms of ecotourism that is one of alternate tourism activities, of Cehennem Deresi Canyon in Ardanuç District in Artvin city, having the limited possibilities with regard to traditional economic activities. The study was conducted, by using a descriptive method. We made use of various-scales of maps, satellite images, photos and land observations in analysis of study area. We created slope map, map of digital terrain model, relief map, map of general drainage system, by using GIS (Geographical Information System) of research area and its immediate surroundings. Besides, we applied SWOT analysis in evaluating the potential which the study area has, in order to exhibit strengths and weaknesses. Effects of fluvial erosion developing over carstic topography are commonly seen in Cehennem Deresi Canyon and around it. Artvin and surroundings of Ardanuç are one of the leading areas in terms of ecotourism potential in Turkey, with rich flora and fauna, high mountain ranges, protection areas, glacial lakes, green highlands, historical churches, castles, and the arched bridges, traditional architecture, water sports, festivals, biosphere reserve area, winter tourism destinations, topographical features suitable for different nature sports and unique landscapes. In this context, promoting (advertising) Cehennem Deresi Canyon (Ardanuç, Artvin) for opening to tourism activities and making investments for fulfilling the oncoming visitors’ needs make a great contribution to tourism of Turkey and Artvin city. Consequently, to do the required plans in order for ecosystem activities to become widespread in Cehennem Deresi Canyon and its immediate surroundings and to arrange space-human organization for this would provide for Turkey and even Artvin to receive a share from incomes of alternate tourism activities which have become widespread and have gained acceleration increasingly.