Kurumsal İtibar Kavramı Ve Hisse Senedi Fiyatlarına Etkisi: Türkiye Örneği

İlkut Elif KANDİL GÖKER, (Kırıkkale Üniversitesi İktisadi ve İdari Bilimler Fakültesi İşletme Bölümü)
Tayfun ARAR, (Kırıkkale Üniversitesi İktisadi ve İdari Bilimler Fakültesi İşletme Bölümü)
Bahadır UYSAL (Kırıkkale Üniversitesi İktisadi ve İdari Bilimler Fakültesi İşletme Bölümü)
Muhasebe ve Finansman Dergisi
1 0
Yıl: 2017 Cilt: 0 Sayı: 74 Sayfa Aralığı: 133 - 156 Metin Dili: Türkçe İndeks Tarihi: 28-01-2019

Kurumsal İtibar Kavramı Ve Hisse Senedi Fiyatlarına Etkisi: Türkiye Örneği

Öz:
İçinde bulunduğumuz yüzyılda, firmaların piyasa değerinin en önemli belirleyicilerinden biri sahip oldukları maddi olmayan varlıkları olarak kabul edilmektedir. Söz konusu varlıklar kapsamında değerlendirilebilecek olan kurumsal itibarın finansal performansı, hisse senedi fiyatlarını ne şekilde etkilediği, firmalara ne şekilde değer yarattığına dair literatürde pek çok çalışma yer almaktadır. Bu çalışma ile Türkiye’de 2000 yılından beri Capital Dergisi tarafından yayınlanmakta olan “Türkiye’nin En Beğenilen Şirketleri” listesinde yer alan şirketlerden oluşturulmuş porföyün getirisinin 2008-2014 yılları arasında piyasa getirisinin üzerinde olup olmadığı Fama French Üç Faktör Modeli kullanılarak analiz edilmiş, tek örneklem t testi ile analiz sonucunun istatistiksel olarak anlamlılığı sınanmıştır. Araştırma sonuçları kurumsal itibarın, firmaların finansal performansı pozitif yönlü etkilediği hipotezini ele alınan dönem ve veri seti için doğrulamıştır.
Anahtar Kelime:

Konular: İşletme Finans

The Concept Of Corporate Reputatıon And Impacts On Stock Prıces: Turkey Case

Öz:
In the recent century, it is assumed that one of the most important indicators of firm’s market value are intangible assets. There is quite a lot research in literature investigating the impact of corporate reputation, which is valued as one of the main intangible asset of a firm, on financial performance, stock price and firm value. In this research, the portfolio return of The Most Admirable Companies of Turkey published by Capital Journal from 2000 is compared to the market return from 2008-2014 and Fama French three factor model is deployed for the analysis. Also one sample t test is deployed to investigate the results’ statistically significancy. The findings confirmed the hypothesis that corporate reputation affects the financial performance positively for the given period and data set.
Anahtar Kelime:

Konular: İşletme Finans
Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA KANDİL GÖKER İ, ARAR T, UYSAL B (2017). Kurumsal İtibar Kavramı Ve Hisse Senedi Fiyatlarına Etkisi: Türkiye Örneği. , 133 - 156.
Chicago KANDİL GÖKER İLKUT ELİF,ARAR TAYFUN,UYSAL BAHADIR Kurumsal İtibar Kavramı Ve Hisse Senedi Fiyatlarına Etkisi: Türkiye Örneği. (2017): 133 - 156.
MLA KANDİL GÖKER İLKUT ELİF,ARAR TAYFUN,UYSAL BAHADIR Kurumsal İtibar Kavramı Ve Hisse Senedi Fiyatlarına Etkisi: Türkiye Örneği. , 2017, ss.133 - 156.
AMA KANDİL GÖKER İ,ARAR T,UYSAL B Kurumsal İtibar Kavramı Ve Hisse Senedi Fiyatlarına Etkisi: Türkiye Örneği. . 2017; 133 - 156.
Vancouver KANDİL GÖKER İ,ARAR T,UYSAL B Kurumsal İtibar Kavramı Ve Hisse Senedi Fiyatlarına Etkisi: Türkiye Örneği. . 2017; 133 - 156.
IEEE KANDİL GÖKER İ,ARAR T,UYSAL B "Kurumsal İtibar Kavramı Ve Hisse Senedi Fiyatlarına Etkisi: Türkiye Örneği." , ss.133 - 156, 2017.
ISNAD KANDİL GÖKER, İLKUT ELİF vd. "Kurumsal İtibar Kavramı Ve Hisse Senedi Fiyatlarına Etkisi: Türkiye Örneği". (2017), 133-156.
APA KANDİL GÖKER İ, ARAR T, UYSAL B (2017). Kurumsal İtibar Kavramı Ve Hisse Senedi Fiyatlarına Etkisi: Türkiye Örneği. Muhasebe ve Finansman Dergisi, 0(74), 133 - 156.
Chicago KANDİL GÖKER İLKUT ELİF,ARAR TAYFUN,UYSAL BAHADIR Kurumsal İtibar Kavramı Ve Hisse Senedi Fiyatlarına Etkisi: Türkiye Örneği. Muhasebe ve Finansman Dergisi 0, no.74 (2017): 133 - 156.
MLA KANDİL GÖKER İLKUT ELİF,ARAR TAYFUN,UYSAL BAHADIR Kurumsal İtibar Kavramı Ve Hisse Senedi Fiyatlarına Etkisi: Türkiye Örneği. Muhasebe ve Finansman Dergisi, vol.0, no.74, 2017, ss.133 - 156.
AMA KANDİL GÖKER İ,ARAR T,UYSAL B Kurumsal İtibar Kavramı Ve Hisse Senedi Fiyatlarına Etkisi: Türkiye Örneği. Muhasebe ve Finansman Dergisi. 2017; 0(74): 133 - 156.
Vancouver KANDİL GÖKER İ,ARAR T,UYSAL B Kurumsal İtibar Kavramı Ve Hisse Senedi Fiyatlarına Etkisi: Türkiye Örneği. Muhasebe ve Finansman Dergisi. 2017; 0(74): 133 - 156.
IEEE KANDİL GÖKER İ,ARAR T,UYSAL B "Kurumsal İtibar Kavramı Ve Hisse Senedi Fiyatlarına Etkisi: Türkiye Örneği." Muhasebe ve Finansman Dergisi, 0, ss.133 - 156, 2017.
ISNAD KANDİL GÖKER, İLKUT ELİF vd. "Kurumsal İtibar Kavramı Ve Hisse Senedi Fiyatlarına Etkisi: Türkiye Örneği". Muhasebe ve Finansman Dergisi 74 (2017), 133-156.
Sayfa Oluşturulma Tarihi
23-04-2024 7:17

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