The aim of this study is to understand Y generation smart phone users’ consumer behaviors by using statistical methods in Bursa Market. For this purpose, a questionnaire was conducted to 1052 individuals who are composed of Y generation and live in Bursa city. Some of the prominent research results that were obtained by performing Chi-Square Independence Tests and Correspondence Analyses depending on the sample data are as follows: (i) Household income level was associated with the mobile phone operator choice. Particularly, Y generation with high income and Y generation who preferred Turkcell mobile phone operator are closer to each other. Y generation with middle income and Y generation who preferred Vodafone mobile phone operator are closer to each other. On the other hand, Y generation with low income is closer to Y generation who preferred both Vodafone and Avea/Türk Telekom mobile phone operators. (ii) Mobile phone operator choice was associated with the brand preference of smart phone. Particularly, Y generation who preferred Turkcell mobile operator and Y generation who preferred iphone brand smart phone are closer to each other. Y generation who preferred Vodafone mobile operator and Y generation who preferred LG, Samsung, General Mobile and Sony brand smart phones are closer to each other. Y generation who preferred Avea/Türk Telekom mobile operator and Y generation who preferred Vestel, Lenovo, Nokia, Huawei and ASUS brand smart phones are closer to each other.