CONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGY
Yıl: 2018 Cilt: 6 Sayı: 2 Sayfa Aralığı: 125 - 141 Metin Dili: İngilizce DOI: 10.14514/BYK.m.26515393.2018.6/2.125-141 İndeks Tarihi: 11-09-2019
CONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGY
Öz: In the domains of marketing and consumer behavior, there has been a paradigmatic shift from fully rational andmechanical human beings towards the dominance of feelings, irrationalities and impulses. Hence, there has beena growing demand for measurement tools capturing the multidimensional nature of buying processes. This studyis an attempt to generate a reliable and valid scale to measure the impulsive buying tendency of customers. Impulsebuying is of great importance with the technological developments and ease of purchasing. In this paper, the aimis to provide a comprehensive, valid and reliable impulse purchasing scale consisting of multiple dimensions. Thesteps included the analyses of existing scales, qualitative investigations (i.e. focus groups and critical incidences),a small scale pilot study for internal reliability and validity and a large scale quantitative study for scale purificationand scale fit. A tridimensional impulsive buying tendency scale has been presented to the literature.
Anahtar Kelime: KARMA YÖNTEM KULLANIMI İLE BİR DÜRTÜSEL SATINALMA ÖLÇEĞİ GELİŞTİRİLMESİ
Öz: Pazarlama ve tüketici davranışı yazınlarına bakıldığında, tamamen akılcı karar veren tüketici bireylerden hisleriyle, duygularıyla ve hatta dürtüleriyle karar veren tüketici bireye geçiş yaşanmıştır. Bu geçiş ise tüketicinin daha önce olmadığı kadar komplike ve karmaşık süreçler yaşadığını ortaya çıkarmıştır. Ölçüm yapmak bilimin temel vazifelerinden olduğuna göre (deVellis, 2003), tüketicinin bu karmaşık özelliklerini anlayabilmek de yeni ölçüm ve ölçeklere ihtiyacı arttırmıştır. Bu çalışma, tüketicilerin dürtüsel satınalma eğilimlerinin ölçülebileceği güvenilir ve geçerli bir ölçek sunmaktadır. Halihazırda bulunan ölçek maddeleriyle yetinilmeyerek, iki farklı nitel yöntem ile ölçek ifadeleri geliştirilmiş, pilot çalışmalar ve devamında model uygunluğunu test eden geniş ölçekli anket çalışmaları ile üç boyutlu bir ölçek sunulmuştur.
Anahtar Kelime: Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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| APA | MERDİN UYGUR E (2018). CONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGY. , 125 - 141. 10.14514/BYK.m.26515393.2018.6/2.125-141 |
| Chicago | MERDİN UYGUR Ezgi CONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGY. (2018): 125 - 141. 10.14514/BYK.m.26515393.2018.6/2.125-141 |
| MLA | MERDİN UYGUR Ezgi CONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGY. , 2018, ss.125 - 141. 10.14514/BYK.m.26515393.2018.6/2.125-141 |
| AMA | MERDİN UYGUR E CONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGY. . 2018; 125 - 141. 10.14514/BYK.m.26515393.2018.6/2.125-141 |
| Vancouver | MERDİN UYGUR E CONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGY. . 2018; 125 - 141. 10.14514/BYK.m.26515393.2018.6/2.125-141 |
| IEEE | MERDİN UYGUR E "CONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGY." , ss.125 - 141, 2018. 10.14514/BYK.m.26515393.2018.6/2.125-141 |
| ISNAD | MERDİN UYGUR, Ezgi. "CONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGY". (2018), 125-141. https://doi.org/10.14514/BYK.m.26515393.2018.6/2.125-141 |
| APA | MERDİN UYGUR E (2018). CONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGY. Beykoz Akademi Dergisi, 6(2), 125 - 141. 10.14514/BYK.m.26515393.2018.6/2.125-141 |
| Chicago | MERDİN UYGUR Ezgi CONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGY. Beykoz Akademi Dergisi 6, no.2 (2018): 125 - 141. 10.14514/BYK.m.26515393.2018.6/2.125-141 |
| MLA | MERDİN UYGUR Ezgi CONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGY. Beykoz Akademi Dergisi, vol.6, no.2, 2018, ss.125 - 141. 10.14514/BYK.m.26515393.2018.6/2.125-141 |
| AMA | MERDİN UYGUR E CONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGY. Beykoz Akademi Dergisi. 2018; 6(2): 125 - 141. 10.14514/BYK.m.26515393.2018.6/2.125-141 |
| Vancouver | MERDİN UYGUR E CONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGY. Beykoz Akademi Dergisi. 2018; 6(2): 125 - 141. 10.14514/BYK.m.26515393.2018.6/2.125-141 |
| IEEE | MERDİN UYGUR E "CONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGY." Beykoz Akademi Dergisi, 6, ss.125 - 141, 2018. 10.14514/BYK.m.26515393.2018.6/2.125-141 |
| ISNAD | MERDİN UYGUR, Ezgi. "CONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGY". Beykoz Akademi Dergisi 6/2 (2018), 125-141. https://doi.org/10.14514/BYK.m.26515393.2018.6/2.125-141 |
