SOSYAL MEDYADA KİŞİSEL MARKALAMA: NUSR-ET INSTAGRAM ÖRNEĞİ
Yıl: 2019 Cilt: 14 Sayı: 54 Sayfa Aralığı: 196 - 207 Metin Dili: Türkçe İndeks Tarihi: 22-05-2020
SOSYAL MEDYADA KİŞİSEL MARKALAMA: NUSR-ET INSTAGRAM ÖRNEĞİ
Öz: Kişisel markalama, günümüzde gittikçe önem kazanan bir kavram haline gelirken, kişisel markaların yaratılmasında, geliştirilmesinde ve büyütülmesinde sosyal ağlar da çok kullanışlı ve uygun maliyetli bir platform olarak karşımıza çıkmaktadır. Bu nedenle sosyal ağlara bağlı bir topluma nasıl aktif bir katılım sağlanacağının anlaşılması önemlidir. Bu çalışma, sosyal ağların kişisel markalama kavramı bağlamında nasıl kullanıldığını incelemektedir. Sosyal ağları kullanan kişisel markaların, çevrimiçi çalışmalarında yeni kariyer fırsatları, ortaklıkları ve takipçileriyle başarılarını nasıl arttırdığını analiz etmekte ve ayrıca sosyal medyanın güçlü bir kişisel markanın inşasında nasıl kullanılabileceğini göstermektedir. Bu kapsamda Nusr-et resmi Instagram hesabı kişisel markalama kavramı bağlamında içerik analizi yöntemi kullanılarak incelenmiştir.
Anahtar Kelime: Konular:
PERSONAL BRANDING IN SOCIAL MEDIA: NUSRET INSTAGRAM EXAMPLE
Öz: While personal branding is becoming an increasingly important concept today, social networks have also been emerging as a very useful and cost effective platform to create, enhance and enlarge personal brands. Therefore, it is important to understand how to actively participate in a society based on social networks. This study examines how social networks are used in the context of personal branding. In this context, it was analyzed how personal brands using social networks have improved their success with new career opportunities, partnerships and followers in their online work, and it was demonstrated how social media can be used to build a strong personal brand. Within this scope, Nusr-et official Instagram account was examined using content analysis method in the context of personal branding concept.
Anahtar Kelime: Konular:
Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
- “BoomSocial.” Erişim Tarihi: 12.04.2018. https://www.boomsocial.com.
- “Instagram.” About us. Erişim Tarihi: 22.04.2018. http://www.instagram.com/about/us.
- Argenti, Paul. 2013. Corporate Communication. New York: McGraw-Hill/Irwin.
- Arruda, William, An Introduction to Personal Branding. A Revolution in the Way We Manage Our Careers. www.reachcc.com., 2003. Erişim Tarihi: 19.04.2018. https://www.reachcc.com/reachdotcom.nsf/bfb4f3685c4706d2c1256ad1005d5e63/79325a245696e988c1256de 000431539/Body/M2/intropersonalbrandingv3.pdf!OpenElement.
- Bădău, Henry. 2011. Social Media Communication Techniques. Iaşi: Polirom. Buckmann, Jörg. 2017. Einstellungssache: Personalgewinnung mit Frechmut und Können. Wiesbaden: Springer Gabler.
- Carlsson, Lena. 2011. Nya tiders varumärken: varumärkesbyggande kommunikation på den sociala webben. Göteborg: Kreafon.
- Chan, Lawranc. 2011. Social Media Marketing for Digital Photographers. NY: John Wiley & Sons.
- Chartered Institute of Public Relations (CIPR). 2012. Share This: The Social Media Handbook For PR Professionals. Chichester: John Wiley & Sons.
- Choi, Namkee ve DiNitto, Dianna. 2013. “The Digital Divide Among Low-Income Homebound Older Adults: Internet Use Patterns, eHealth Literacy, and Attitudes Toward Computer/Internet Use.” Journal of Medical Internet Research, 15(5):1-15.
- Constantinides, Efthymios ve Fountain, Stegan. 2008. “Web 2.0: Conceptual Foundations And Marketing Issues.” Journal of Direct, Data and Digital Marketing Practice, 9: 231–244.
- Dunne, Aine., Lawlor, Margaret ve Rowley, Jennifer. 2010. Young People’s Use Of Online Social Networking Sites A Uses And Gratifications Perspective. Journal of Research in Interactive Marketing, 4(1): 46-58.
- Gökçe, Orhan. 2006. İçerik Analizi Kuramsal ve Pratik Bilgiler. Ankara: Siyasal Kitabevi.
- Gubbi, Jayavardhana., Buyya, Rajkumar., Marusic, Slaven ve Palaniswami, Marimuthu. 2013. “Internet Of Things: A Vision, Architectural Elements, And Future Directions.” Future Generation Computer Systems, 29(7): 1645-1660.
- Kaplan, Andreas ve Haenlein, Michael. 2010. “Users Of The World, Unite! The Challenges And Opportunities Of Social Media.” Business Horizons, 53(1): 59–68.
- Kaputa, Catherine. “The Art Of Branding.” SelfBrand. 2003. Erişim Tarihi: 17.04.2018. www.selfbrand.com/ArtBrandingYourself.html.
- Khedher, Manel. 2014. “Personal Branding Phenomenon.” International Journal of Information, Business and Management, 6(2): 29-36.
- Kim, Myung-Ja., Chung, Namho ve Lee, Choong-Ki. 2011. “The Effect Of Perceived Trust On Electronic Commerce: Shopping Online For Tourism Products And Services In South Korea.” Tourism Management, 32(2): 256-265.
- Lair, Daniel., Sullivan, Katie ve Cheney, George. 2005. “Marketization And The Recasting Of The Professional Self: The Rhetoric And Ethics Of Personal Branding.” Management Communication Quarterly, 18(3): 307-343.
- Leech, Nancy., Barret, Karen ve Morgan, George. 2008. SPSS For Intermediate Statistics, New York: Taylor & Francis Group.
- Moreau, Elise. “What Is Instagram. Web Trends.” 2015. Erişim Tarihi: 22.04.2018. http://webtrends.about.com/od/prof4/a/What-Is-Instagram-Wiki.htm.
- Ollington, Nickolas., Gibb, Jenny ve Harcourt, Mark. 2013. “Online Social Networks: An Emergent Recruiter Tool For Attracting And Screening.” Personel Review, 42(3): 248-265.
- Peters, Tom. 1997. “The Brand Called You.” Fast Company, 10(10): 83-87.
- Rouse, Margaret. “Social Media Marketing (SMM).” TechTarget. 2011. Erişim Tarihi: 21.04.2018. http://whatis.techtarget.com/definition/social-media-marketing-SMM.
- Safko, Lon. 2012. The Social Media Bible: Tactics, Tools, And Strategies For Business Success. Hoboken: John Wiley & Sons.
- Salvador, Eveleyn. 2011. Step-by-Step Cover Letters. USA: JIST Works.
- Schwabel, Dan. 2009. Me 2.0: A Powerful Way to Achieve Brand Success. New York: Kaplan Publishers.
- Shepherd, Ifan. 2005. “From Cattle and Coke to Charlie: Meeting the Challenge of Self Marketing and Personal Branding.” Journal of Marketing Management, 21(5-6): 589-590.
- Vitberg, Alan. 2010. “Developing Your Personal Brand Equity.” Journal of Accountancy, 21(1): 56-76.
- Voorveld, Hilde. Van Noort, Guda ve Duijn, Meryl. 2013. “Building Brands With Interactivity: The Role Of Prior Brand Usage In The Relation Between Perceived Website Interactivity And Brand Responses.” Journal of Brand Management, 20(7): 608-622.
- Wimmer, Roger ve Dominick, Joseph. 2000. Mass Media Research: An Introduction. CA: Wadsworth.
- Yıldırım, Ali ve Şimşek, Hasan. 2016. Nitel Araştırma Yöntemleri. İstanbul: Seçkin Yayıncılık.
| APA | KAYA F, UĞURHAN Y, UZOĞLU BAY S (2019). SOSYAL MEDYADA KİŞİSEL MARKALAMA: NUSR-ET INSTAGRAM ÖRNEĞİ. , 196 - 207. |
| Chicago | KAYA Feyyaz,UĞURHAN YUSUF ZAFER CAN,UZOĞLU BAY Sevil SOSYAL MEDYADA KİŞİSEL MARKALAMA: NUSR-ET INSTAGRAM ÖRNEĞİ. (2019): 196 - 207. |
| MLA | KAYA Feyyaz,UĞURHAN YUSUF ZAFER CAN,UZOĞLU BAY Sevil SOSYAL MEDYADA KİŞİSEL MARKALAMA: NUSR-ET INSTAGRAM ÖRNEĞİ. , 2019, ss.196 - 207. |
| AMA | KAYA F,UĞURHAN Y,UZOĞLU BAY S SOSYAL MEDYADA KİŞİSEL MARKALAMA: NUSR-ET INSTAGRAM ÖRNEĞİ. . 2019; 196 - 207. |
| Vancouver | KAYA F,UĞURHAN Y,UZOĞLU BAY S SOSYAL MEDYADA KİŞİSEL MARKALAMA: NUSR-ET INSTAGRAM ÖRNEĞİ. . 2019; 196 - 207. |
| IEEE | KAYA F,UĞURHAN Y,UZOĞLU BAY S "SOSYAL MEDYADA KİŞİSEL MARKALAMA: NUSR-ET INSTAGRAM ÖRNEĞİ." , ss.196 - 207, 2019. |
| ISNAD | KAYA, Feyyaz vd. "SOSYAL MEDYADA KİŞİSEL MARKALAMA: NUSR-ET INSTAGRAM ÖRNEĞİ". (2019), 196-207. |
| APA | KAYA F, UĞURHAN Y, UZOĞLU BAY S (2019). SOSYAL MEDYADA KİŞİSEL MARKALAMA: NUSR-ET INSTAGRAM ÖRNEĞİ. Journal of Yasar University, 14(54), 196 - 207. |
| Chicago | KAYA Feyyaz,UĞURHAN YUSUF ZAFER CAN,UZOĞLU BAY Sevil SOSYAL MEDYADA KİŞİSEL MARKALAMA: NUSR-ET INSTAGRAM ÖRNEĞİ. Journal of Yasar University 14, no.54 (2019): 196 - 207. |
| MLA | KAYA Feyyaz,UĞURHAN YUSUF ZAFER CAN,UZOĞLU BAY Sevil SOSYAL MEDYADA KİŞİSEL MARKALAMA: NUSR-ET INSTAGRAM ÖRNEĞİ. Journal of Yasar University, vol.14, no.54, 2019, ss.196 - 207. |
| AMA | KAYA F,UĞURHAN Y,UZOĞLU BAY S SOSYAL MEDYADA KİŞİSEL MARKALAMA: NUSR-ET INSTAGRAM ÖRNEĞİ. Journal of Yasar University. 2019; 14(54): 196 - 207. |
| Vancouver | KAYA F,UĞURHAN Y,UZOĞLU BAY S SOSYAL MEDYADA KİŞİSEL MARKALAMA: NUSR-ET INSTAGRAM ÖRNEĞİ. Journal of Yasar University. 2019; 14(54): 196 - 207. |
| IEEE | KAYA F,UĞURHAN Y,UZOĞLU BAY S "SOSYAL MEDYADA KİŞİSEL MARKALAMA: NUSR-ET INSTAGRAM ÖRNEĞİ." Journal of Yasar University, 14, ss.196 - 207, 2019. |
| ISNAD | KAYA, Feyyaz vd. "SOSYAL MEDYADA KİŞİSEL MARKALAMA: NUSR-ET INSTAGRAM ÖRNEĞİ". Journal of Yasar University 14/54 (2019), 196-207. |
