Measuring the Performance of Retailer Firms Listed in BIST under the Balanced Scorecard Perspective by Using Interval Valued Pythagorean Fuzzy AHP Based Pythagorean Fuzzy TODIM Methodology

Yıl: 2019 Cilt: 7 Sayı: 2 Sayfa Aralığı: 333 - 350 Metin Dili: İngilizce DOI: 10.17093/alphanumeric.451247 İndeks Tarihi: 14-04-2020

Measuring the Performance of Retailer Firms Listed in BIST under the Balanced Scorecard Perspective by Using Interval Valued Pythagorean Fuzzy AHP Based Pythagorean Fuzzy TODIM Methodology

Öz:
The philosophy behind the Balanced Scorecard is the necessity for an operator to transform non-financial criteria into datasources for the management information system, as well as financial criteria for all governance levels. The Balanced Scorecardintroduces solutions to the problems that arise from the failures encountered in strategic management and the inadequacy oftraditional performance management systems that lag behind the information age in today's intensely competitive environment,which is pushing businesses more and more. In this study the performance of 12 retailer firms listed in BIST are measured underthe balanced scorecard (BSC) perspective by handling 4 main criteria (financial, customer, internal business process and learning& growth perspectives). Pythagorean fuzzy sets (PFS) are considered in order to better represent experts’ judgments underinconsistent and indeterminate environment. Following that TODIM methodology, that analyzes decision makers’ psychologicalbehaviors under risk, is used to rank the firms. While economic loyalty sub criterion was found as the most important one,participation in management was acquired as the least important one after applying interval valued Pythagorean fuzzy AHP.Finally, Firm F was ranked as the most successful firm according to decision makers under balanced scorecard performance criteria.
Anahtar Kelime:

Konular: İşletme İktisat İstatistik ve Olasılık
Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA ERDOĞAN N, ONAY A, Karamaşa Ç (2019). Measuring the Performance of Retailer Firms Listed in BIST under the Balanced Scorecard Perspective by Using Interval Valued Pythagorean Fuzzy AHP Based Pythagorean Fuzzy TODIM Methodology. , 333 - 350. 10.17093/alphanumeric.451247
Chicago ERDOĞAN Namık Kemal,ONAY Ahmet,Karamaşa Çağlar Measuring the Performance of Retailer Firms Listed in BIST under the Balanced Scorecard Perspective by Using Interval Valued Pythagorean Fuzzy AHP Based Pythagorean Fuzzy TODIM Methodology. (2019): 333 - 350. 10.17093/alphanumeric.451247
MLA ERDOĞAN Namık Kemal,ONAY Ahmet,Karamaşa Çağlar Measuring the Performance of Retailer Firms Listed in BIST under the Balanced Scorecard Perspective by Using Interval Valued Pythagorean Fuzzy AHP Based Pythagorean Fuzzy TODIM Methodology. , 2019, ss.333 - 350. 10.17093/alphanumeric.451247
AMA ERDOĞAN N,ONAY A,Karamaşa Ç Measuring the Performance of Retailer Firms Listed in BIST under the Balanced Scorecard Perspective by Using Interval Valued Pythagorean Fuzzy AHP Based Pythagorean Fuzzy TODIM Methodology. . 2019; 333 - 350. 10.17093/alphanumeric.451247
Vancouver ERDOĞAN N,ONAY A,Karamaşa Ç Measuring the Performance of Retailer Firms Listed in BIST under the Balanced Scorecard Perspective by Using Interval Valued Pythagorean Fuzzy AHP Based Pythagorean Fuzzy TODIM Methodology. . 2019; 333 - 350. 10.17093/alphanumeric.451247
IEEE ERDOĞAN N,ONAY A,Karamaşa Ç "Measuring the Performance of Retailer Firms Listed in BIST under the Balanced Scorecard Perspective by Using Interval Valued Pythagorean Fuzzy AHP Based Pythagorean Fuzzy TODIM Methodology." , ss.333 - 350, 2019. 10.17093/alphanumeric.451247
ISNAD ERDOĞAN, Namık Kemal vd. "Measuring the Performance of Retailer Firms Listed in BIST under the Balanced Scorecard Perspective by Using Interval Valued Pythagorean Fuzzy AHP Based Pythagorean Fuzzy TODIM Methodology". (2019), 333-350. https://doi.org/10.17093/alphanumeric.451247
APA ERDOĞAN N, ONAY A, Karamaşa Ç (2019). Measuring the Performance of Retailer Firms Listed in BIST under the Balanced Scorecard Perspective by Using Interval Valued Pythagorean Fuzzy AHP Based Pythagorean Fuzzy TODIM Methodology. Alphanumeric Journal, 7(2), 333 - 350. 10.17093/alphanumeric.451247
Chicago ERDOĞAN Namık Kemal,ONAY Ahmet,Karamaşa Çağlar Measuring the Performance of Retailer Firms Listed in BIST under the Balanced Scorecard Perspective by Using Interval Valued Pythagorean Fuzzy AHP Based Pythagorean Fuzzy TODIM Methodology. Alphanumeric Journal 7, no.2 (2019): 333 - 350. 10.17093/alphanumeric.451247
MLA ERDOĞAN Namık Kemal,ONAY Ahmet,Karamaşa Çağlar Measuring the Performance of Retailer Firms Listed in BIST under the Balanced Scorecard Perspective by Using Interval Valued Pythagorean Fuzzy AHP Based Pythagorean Fuzzy TODIM Methodology. Alphanumeric Journal, vol.7, no.2, 2019, ss.333 - 350. 10.17093/alphanumeric.451247
AMA ERDOĞAN N,ONAY A,Karamaşa Ç Measuring the Performance of Retailer Firms Listed in BIST under the Balanced Scorecard Perspective by Using Interval Valued Pythagorean Fuzzy AHP Based Pythagorean Fuzzy TODIM Methodology. Alphanumeric Journal. 2019; 7(2): 333 - 350. 10.17093/alphanumeric.451247
Vancouver ERDOĞAN N,ONAY A,Karamaşa Ç Measuring the Performance of Retailer Firms Listed in BIST under the Balanced Scorecard Perspective by Using Interval Valued Pythagorean Fuzzy AHP Based Pythagorean Fuzzy TODIM Methodology. Alphanumeric Journal. 2019; 7(2): 333 - 350. 10.17093/alphanumeric.451247
IEEE ERDOĞAN N,ONAY A,Karamaşa Ç "Measuring the Performance of Retailer Firms Listed in BIST under the Balanced Scorecard Perspective by Using Interval Valued Pythagorean Fuzzy AHP Based Pythagorean Fuzzy TODIM Methodology." Alphanumeric Journal, 7, ss.333 - 350, 2019. 10.17093/alphanumeric.451247
ISNAD ERDOĞAN, Namık Kemal vd. "Measuring the Performance of Retailer Firms Listed in BIST under the Balanced Scorecard Perspective by Using Interval Valued Pythagorean Fuzzy AHP Based Pythagorean Fuzzy TODIM Methodology". Alphanumeric Journal 7/2 (2019), 333-350. https://doi.org/10.17093/alphanumeric.451247